WEB DESIGN

What is SEO?

SEO stands for search engine optimization. It is the processes of organically growing website traffic, enabling you to appear as high as possible on search engine results pages (SERPs).
Every time you go onto a search engine such as Google, you are shown specific results based on the term or words that you have searched for. Google’s algorithms work to show the most relevant content, which is how you are able to overtake competitors.
Search engine optimization involves understanding the algorithms that search engines use, tailoring content to rank as highly as possible in SERPs.

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Why is SEO important for businesses?

SEO enables businesses to improve both the quality and quantity of traffic, growing reach while improving reputation.
To highlight the importance of this, an average of 28.5% of all people click on the first organic result on Google. In addition to this, 75% of people never scroll past the first page of Google search results, demonstrating the need to appear as high as possible through the use of keywords.

The quality of traffic refers to the relevance of your website to the people that are finding it. By utilizing search engine optimization, you are able to ensure that you rank on Google for relevant search terms, increasing the likelihood of people remaining on your site for significant periods of time and acting on your calls to action. As an example, if your website promotes computer repair, but thousands of people looking to buy sports clothing visit your site every day, while the traffic may be high, it will not bring any benefits. Search engine optimization can be used to target the correct audience for your business, giving you high quality traffic.

The quantity of traffic refers to the number of people that are visiting your site. It’s important that this is accompanied by the quality, making sure the right people are visiting your site from the search engines and that this is in large volumes.

How can a professional take care of your SEO?

Professionals are highly skilled in this area of expertise. This means they are able to go through existing content, auditing it and making improvements to help you to rank higher on SERPs. In addition to this, a professional can design a bespoke plan, highlighting content areas and specific keywords that will enable you to reach your target market effectively.

GOOGLE ANALYTICS

Linking your Google Ads account to your Analytics property lets you see the full customer cycle...

GOOGLE SEARCH CONSOLE

Google Search Console is a free service offered by Google that helps you monitor, maintain, and ...

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What SEO services do we provide?

ON PAGE SEO

On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals.

OFF PAGE SEO

Off-page SEO is about everything that doesn’t happen directly on your website. Optimizing your website is called on-page SEO and includes things like site structure, content and speed optimizations. Off-page SEO is about, among other things, link building, social media, and local SEO. Or in other words, generating traffic to your site and making your business appear like the real deal it is.

IMPROVE SITE RANKING

SEO-optimization will improve your site ranking on google, thus making your business more reliable and reputable. Most importantly it expands your reach and can open up a market of new potential customers.

IMPROVE SITE TRAFFIC

Maybe the most important part of SEO-optimization is improving your inbound traffic. More people will become aware of your services, thus increasing the probability of gaining paying customers.